The IT Man, Grantham, Lincolnshire  
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SERVICES
Search Engine Optimisation & Marketing
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What is Search Engine Optimisation (SEO) ?
 
When a website is created on the Internet it doesn't just magically appear in search engines such as Google and Yahoo! Your website has to 'earn' its position in these listings by meeting criteria set out by the search engines.

For instance, Google! insist on web pages meeting W3 Standards. This means the coding behind your website's pages must have been done in a manner to meet their criteria.

The website design and Search Engine Optimisation should work closely together. If you already have a site expect to be contacted and asked for access to your site or access to the developer to ask them to change the code to correlate with the SEO plan.

Marketing Your Site

You could have the greatest looking website in the world but what if nobody can find you? Search Engines such as Google, Yahoo and MSN use sophisticated algorithms and techniques to calculate a sites 'worth' and, therefore, its ranking when involved in customer searching.

It is vital that your website is built and then marketed to appear as high up the search engines as possible.

Here at theitman.co.uk we focus firstly on meeting your design needs, secondly, on building your website to meet Search Engine Optimisation standards, then last of all, we can help you guide your website to the top of the search engines.

The diagram shows the web marketing structure. Each major search engine has its own specifics to get your website to the stop of the listings.

The key is to tweak your code, wait until the engine has updated the listings (sometimes several weeks) then assess the progress of the change.

There are other ways to advertise your website, we can set these up for you and monitor their effectiveness.

Give us a call or fill in the enquiry form to request our marketing or Search Engine Optimisation facilities.

Recent statistics say that 80% of all website visits are done through a search engine. Google, Yahoo and MSN are the most well used in the world.


Techniques used include

- Keywords
- Pay Per Click
- Search Engine Registration
- Link Exchange
- Online Directories
- Understanding of web spiders
- Ongoing research and campaign    tweaking to increase performance

Google is the number one search engine in the world. It is used by millions of people each day and collects information on millions of websites.

Yahoo and MSN are the next largest. All three use different types of analysis to determine the position of your site in their search engine rankings.
Search Engine Optimisation and Web Marketing Costs  

Site analysis and report.
A one off report feeding back current positions in search engines compared to relevant Keywords - includes recommendations.
£100.00
Google, Yahoo & MSN
registration and optimisation.
For new sites.
3 months
£200.00
Google Pay Per Click Advertising
We will run a PPC advertising account for you in Google, Yahoo and MSN. The costs of the campaign depend on your requirements. Normally about £30 a month is sufficient per website.
£100.00 per search engine
Monitoring & Optimisation
Traffic monitoring and on-going website optimisation for Google, Yahoo, MSN.
For existing sites.
3 months
£200.00

Full Package
A full website optimisation and marketing package including :

- site analysis and reporting
a one off report showing your current websites positioning.

- Google, Yahoo and MSN registration.

- PPC Campaign - £30 per month PPC campaign with Google, Yahoo and MSN.

- 3 month monitoring campaign.

3 months
£1000

 

Search Engine Optimisation is carried out aiming to get your website as high up the rankings as possible. We can get you high up the rankings. However, there are a few issues with rankings you should be aware of...

1. Google uses analytic statistics based on the rankings of 'linked' websites.
2. The number of users searching for that site also effect its ranking.
©2006 theitman.co.uk